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"One day" test print edition

"The Mirror" is apparently planning for the 9 September this year, a printed version of his previously published only in Internet time-history Potals "one day", it reported KRESS. The price is expected to amount to 4.80 EUR and therefore falling below those of other history magazines such as "Geo-era" (8.50 EUR), "epoc" (7.90 EUR) or "time" (6.10 EUR). Apparently oriented themselves in the calculation rather of a magazine like "Time - time history" (usually 4,50 EUR) and a very popular science magazines such as "AM History" (4.50 EUR) or "G history" (4,30 EUR ).

Apart from the fact that, given the current negative trends in the media landscape is already remarkable that even still takes a publisher to attempt to place a new title on the market, another point seems almost more amazing. While most online nowadays-present media products namely, first in print and then there were - the character of the Internet age, sooner or later supporting statement - zulegten a website, at "a day" just the opposite is the case. In October 2007, launched on the pages of "Spiegel Online", "one day" has apparently caused such a great response from readers that we now start the trial run of a print version.

A similar phenomenon had previously been the 'ebay magazine observed, "that the star publishing group brought out in 2007, although the parallels between' ebay magazine" and are likely to exhaust the print version of "one day" is that both from a Internet project emerged. Apart from that, was not "ebay.de" in print, but stories and experiences around the auction platform.

Another special feature of "a day" is that there is a large part of "user generated content". This is not least economically very advantageous for the publisher. You can easily readers illustrate their personal story or memory write, and then send. We even checked and edited, they finally "" only, and bundles them and sets the topics presented. The totality of these stories should make no less than a "collective memory of our history", as in "a day" is read. That sounds like a noble project and it is probably too. But even with "one day" Advertising is connected, although less intrusive. Ultimately, it is certainly also about earning money, after all, the "mirror" any association of altruists. From the print edition, we will hope that, with "user generated content" to make a profit. What about talk shows took his disastrous start, could therefore take a happy turn. The users contribute their stories, they can be read as a reader in a print edition, a pool of the history of private life is created, and "The Mirror" deserves it, without investing a lot of need. The list of the partners of "a day" is true also optimistic about the quality of the content. How to find himself there, including the Federal Archives, the German photo library, photo archive, the Prussian Cultural Heritage Foundation, the Foundation for the Study of the SED dictatorship, the defa-spectrum GmbH, the German Emigration Center of Progress and movie rental. It is thus not just on "user generated content," but favors a mixture.

Notably, this peak is allowed to "" The mirror here on the knowledge of the masses familiar, where he had many phenomena of the "Web 2.0", such as blogs, but usually very skeptical comments, smiled and tried to belittle. Perhaps the knowledge of the masses must be controlled precisely by highly qualified level editors, to be channeled and refined as well as the "mirror help" for profit to be found as well.

In the end, seems to be "a day" is an interesting and promising project. The project also will benefit from all and deserved to take the magazine kiosks foot. History is important and knowledge even more. And if "" The mirror on top of that money earns, which is also not harm God knows there are worse things. For once, no other lifestyle magazine Women's Magazine-clone or rip-off, but you can treat yourself to the "mirror" a little bit of profit. It is worth way as a good sign in terms of the fight against the dumbing down that "one day" on 5 March, the golden Lead Award 2008 in the category "Web Magazine of the Year" was given, and not some lifestyle web magazine. Does it make more puzzled as to "Der Spiegel shows up" in the list of sponsors of the Lead Award? It remains to be seen whether the print edition of the same will be successful as the online version.


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